{"id":310,"date":"2026-05-24T09:32:25","date_gmt":"2026-05-24T09:32:25","guid":{"rendered":"https:\/\/coloradorelocationreport.com\/?p=310"},"modified":"2026-05-24T09:32:25","modified_gmt":"2026-05-24T09:32:25","slug":"when-thrifting-isnt-thrifty-a-look-at-the-market-trends-making-secondhand-buying-unaffordable","status":"publish","type":"post","link":"https:\/\/coloradorelocationreport.com\/?p=310","title":{"rendered":"When thrifting isn\u2019t thrifty: A look at the market trends making secondhand buying unaffordable"},"content":{"rendered":"
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On a recent day at Pig + Pearl Secondhand store in Boulder, a family roamed the aisles looking for a birthday gift for one of the young children. The idea was to remake a bedroom exactly how she wanted it.\u00a0<\/p>\n

Read more Golden theater drops ticket prices so more people can see a show during economically challenging time<\/a><\/p>\n

Shop owner Jennifer Greany watched while she organized piles of clothing for other customers. She was struck by how careful the family members were. Frequently, one of the parents or children would venture over to grandparents sitting in donated chairs lining a wall. Speaking in hushed voices with furrowed brows, they seemed concerned as they held up pillowcases, sheets and bedding.<\/p>\n

After an hour of shopping, the family approached the register. When Greany informed them that each item was no more than $7, out came tears of joy.<\/p>\n

\u201cThere are really kind families and individuals, and we get to meet them every day,\u201d Greany said. \u201cPeople are really, really grateful when they can get things for a low price.\u201d<\/p>\n

Pig + Pearl now sells donated secondhand clothing for $1 to $3 per item, earning its bona fides as one of the cheapest thrift stores in Boulder. However, the volunteer-supported shop has faced various financial setbacks, including years of construction and traffic detours on Arapahoe Avenue that kept customers away. That was after the original business, then named Ares Thrift Store and located closer to downtown Boulder, was bought out by a company building luxury condos, forcing the store to move to a location tucked behind Snarf\u2019s Sandwiches about 2.5 miles east of central Boulder.<\/p>\n

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This story first appeared in Colorado Sunday, a premium magazine newsletter for members. Experience the best in Colorado news at a slower pace, with thoughtful articles, unique adventures and a reading list that\u2019s perfect for Sunday morning.<\/strong><\/p>\n

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\u201cWe are here out of spite,\u201d said Greany, who supplements in-store sales with online auctions to keep Pig + Pearl in the black and support various animal-rescue organizations. \u201cWe actually lose money being here.\u201d<\/p>\n

Thrift stores like Greany\u2019s used to be known purely for low-priced clothing and home goods. But the market dynamics have shifted as thrifting has become motivated by environmentalism as much as economics. And now an increasing number of shoppers see financial opportunity on the same racks, sifting through clothing and household items to resell on the secondary market. With an increase in the value of secondhand items comes a wave of rising prices, changing the once-emphasized affordability of thrifting, while simultaneously creating potential for income beyond the stores.\u00a0<\/p>\n

As the gap between the top income earners and the bottom widens, thrifting has evolved from an affordable and accessible source of clothing into something that favors those who can afford rising prices.<\/p>\n

According to a report by Moody\u2019s Analytics, the U.S. consumers in the top 20% hit multidecade highs in discretionary spending last year while the remaining 80% hit remarkable spending lows as many struggled to afford basic living expenses such as rent. The phenomenon that describes this wealth gap is better known as the \u201cK-shaped economy\u201d which refers to the upward and downward wealth trends for the top and bottom incomes in the U.S.<\/p>\n

\u201cThe term came out of the pandemic, and it\u2019s kind of interesting because basically 70% of the economy comes from consumer spending,\u201d said University of Colorado professor Shawn Swanson, who specializes in public economics. \u201cSo it\u2019s a huge part of what makes the U.S. economy go round, but now it\u2019s the case that the top 10% account for 50% of that consumer spending.\u201d<\/p>\n

As it applies to the secondhand clothing industry, economic pressures naturally inflate prices. According to ThredUp\u2019s Resale Report, prices for secondhand clothing have increased by 40% over the past five years. The secondhand retail market increased 14.3% in 2025 to a whopping $56 billion, according to Capital One Shopping research.<\/p>\n

\u201cWhen something becomes trendy, you have these people with a little bit more money demanding the same clothes that would otherwise go to the homeless and push up prices,\u201d Swanson said. \u201cPoor people have less ability to cope than rich people.\u201d<\/p>\n

Greany sees the wealth gap impact her customers in real time, but her commitment to affordability affirms shoppers who may be less financially secure.<\/p>\n

\u201cSo with the increased costs of life hitting and just various ups and downs with our economy, we hear a very tangible constraint of finances with our customer base,\u201d Greany said. \u201cWith our $3 price model, what folks may not catch is we\u2019re getting \u2018thank yous\u2019 all day long.\u201d<\/p>\n

Pig + Pearl\u2019s unusually low prices contrasts with those of other local secondhand stores.<\/p>\n

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Shoppers Ariel Patterson and Chris Leonard peruse the secondhand offerings at Pig + Pearl in Boulder. (Jeremy Sparig, Special to The Colorado Sun)<\/p>\n<\/div>\n<\/div>\n

Mission driven means supporting the mission<\/h2>\n

The well-known nonprofit Goodwill has been around since 1902 and has more than 3,000 brick-and-mortar thrift store locations as well as an online store. The secondhand stores consistently rank high on \u201cbest thrift store lists\u201d in the U.S., based on its extensive merchandise selection and high number of outlets.<\/p>\n

While Goodwill maintains a level of affordability, its social mission informs its business model, which prioritizes funding programs that connect unemployed individuals with job opportunities, provide math and computer training as well as supporting various local groups.<\/p>\n

\u201cThere is a misconception out there that our mission is to sell things cheaply,\u201d Goodwill brand manager Stephanie Bell said. \u201cOur mission is to help people live a higher quality of life and help them elevate their lives.\u201d<\/p>\n

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Like other retailers, Goodwill faces market pressures beyond customer demand.<\/p>\n

\u201cWe want to maintain our presence for consumers in the community, and unfortunately sometimes that means our prices have to go up,\u201d Bell said, referencing costs like rent and wages that go into maintaining their brick-and-mortar locations.\u00a0<\/p>\n

\u201cFamilies are trying to stretch their dollar farther and farther so we want to be that resource,\u201d she said. \u201cAt the same time, we\u2019re subject to those market factors and we don\u2019t want to go out of business.\u201d<\/p>\n

Greany\u2019s approach prioritizes community impact over funds.<\/p>\n

\u201cThis is not a money grab of a business by any means,\u201d she said. \u201cIt\u2019s a service mission, and it just does something personally for us and fulfills that piece.\u201d<\/p>\n

Similar to Goodwill, TRU Community Care is a mission-driven organization with a brick-and-mortar thrift store that helps fund its programs. Located about a quarter-mile from Pig + Pearl, TRU Thrift Shop serves similar communities and shares similar values.\u00a0<\/p>\n

Lynn McCullough has overseen TRU\u2019s retail operations for more than 20 years. She says affordability remains a top priority for the organization, which provides hospice, palliative and memory care in Boulder County.<\/p>\n

\u201cSelling (cheaper) in volume actually raises more money for our organization than trying to price people out of being able to afford our store,\u201d she said. \u201cSlowly prices do change, but we haven\u2019t changed prices based on demand.\u201d<\/p>\n

Read more What\u2019s Working: Front Range foreclosures are on the rise<\/a><\/p>\n

Making money is part of business for most, but where that money goes is what sets TRU apart from others.\u00a0<\/p>\n

\u201cI love that we\u2019re a true nonprofit,\u201d McCullough said. \u201cWe\u2019re a local organization so the money stays in the community.\u201d<\/p>\n

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TRU Hospice Thrift Storein Boulder, where you can find anything from puppets to toys to housewares. Sales from the shop support medical services including hospice care. (Jeremy Sparig, Special to The Colorado Sun; Caitlin Alexander, CU News Corps)<\/p>\n<\/div>\n<\/div>\n

Taking being thrifty out of thrift stores<\/h2>\n

In her 20 years working for TRU, McCullough has seen the evolution of thrifting\u2019s popularity and said it started with a different reputation than it has now.<\/p>\n

\u201cWhen we opened our store in 2005, we still had to convince people that it was OK to shop at thrift stores,\u201d McCullough explained.<\/p>\n

Now thrifting is more popular than ever. CU students Valentina Desiderio Rodriguez and Sutton Raeburn began their thrifting journeys early in life and keep the hobby alive as they continue to develop their closets.<\/p>\n

\u201cSecondhand shopping has always been a major part of my life, as someone who didn\u2019t grow up with that much money,\u201d Desiderio Rodriguez said. \u201cIt\u2019s important to always have affordable and\u00a0 easy ways for people to get involved in fashion without having to splash out on really expensive things.\u201d<\/p>\n

Filling a closet with unique and sustainable pieces is often the motive of those who can keep up with the spending, but for those with basic needs, affordable options are crucial.<\/p>\n

\u201cI think once these stores start becoming unaffordable for those people is when we have failed as a society,\u201d Raeburn said. \u201cIt\u2019s when we have started to disrespect the lower-class community.\u201d\u00a0<\/p>\n

She also pondered what it even means to be a thrift store and if one without affordable pricing defeats the point of the business model.\u00a0\u00a0<\/p>\n

\u00a0\u201cYou\u2019re not a thrift store if you become expensive,\u201d she said.\u00a0<\/p>\n

Raeburn is an avid thrifter, but draws the line when it comes to an increase in prices for once cheap items.<\/p>\n

\u201cI cannot even tell you how many times I\u2019ve gone to the thrift store and then not bought anything because, yeah this is cute but do I really want to pay $15 for a damn pair of jeans?\u201d Raeburn said.<\/p>\n

Motives and dynamics of thrifting have changed<\/h2>\n

As attitudes surrounding thrifting have changed, Greany emphasizes the way sustainable shopping could help mend the holes the mainstream retail industry has made in the environment.<\/p>\n

\u201cThat whole life cycle of those items that are essentially discarded from others (creates) a volume that makes it so abundantly clear that we must start with what\u2019s already been produced,\u201d she said. \u201cIt\u2019s killing our literal home and out of sight, out of mind, is only going to last so long.\u201d<\/p>\n

Another crucial part of the thrifting ecosystem are resellers who gather secondhand clothing, whether new or vintage, and resell unique pieces, usually for higher prices.<\/p>\n

Justin Speegle is a local reseller who started his curated vintage business after quitting his job working at a car museum in 2019. When a hobby turned into hundreds of dollars of profit a month, Speegle decided he would pursue reselling full time, which sent him diving through unsorted bins of secondhand clothing at a Goodwill warehouse. But almost seven years later, the reselling scene has changed, impacting his sourcing.<\/p>\n

Regulars picking the bins \u201chave multiplied in the past five years and they start grabbing everything and there\u2019s twice as many people looking for the same things,\u201d he said. \u201cNow there\u2019s sometimes 50-80 high school kids coming into the bins.\u201d<\/p>\n

Resellers are a big part of keeping clothing out of landfills, but as it continues to pique the interest of more people, stocking thrift stores and maintaining donations may be slowing down.<\/p>\n

\u201cA lot of people aren\u2019t even donating what they would\u2019ve been donating six years ago because the trend is so large people are looking in their own closets to see what might be worth money and they\u2019re just selling it themselves instead of donating,\u201d Speegle said.<\/p>\n

To some, resellers seem to be part of the reason why thrift stores are upping prices to compete, potentially resulting in a market that favors items that hold greater value.<\/p>\n

\u201cNow it is so, so, so expensive and I think it is because of reselling and people realize that there\u2019s a lot of value in vintage stuff,\u201d Raeburn said. \u201cSo people start going to thrift stores and just buying things in bulk and then reselling them at a higher price.\u201d<\/p>\n

Greany understands that while, yes, resellers are picking through stores like hers to find the cream of the crop, it also provides financial benefits.<\/p>\n

\u201cWe have some who are single parents, and it\u2019s a form of income and a revenue stream into their bank accounts that keep their family going,\u201d Greany said.\u00a0<\/p>\n

Thrifting\u2019s popularity continues to grow with new stores opening all the time, but understanding the mission of each store and where the donations go is vital to carrying on this booming hobby. As the economy continues to sink its teeth into the budgets of families locally and nationally, affordability remains as important as ever, especially to the team at Pig + Pearl.<\/p>\n

\u201cRaising the prices is just not an option, because we see the other side,\u201d Greany said. \u201cWe see the families that have to make those tough decisions and if you can make a kid\u2019s birthday and lower your price by a couple bucks, let\u2019s just keep the prices low.\u201d<\/p>\n

Read more Trump administration releases $40 million for historic Colorado River water rights purchase<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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