{"id":308,"date":"2026-05-23T10:34:19","date_gmt":"2026-05-23T10:34:19","guid":{"rendered":"https:\/\/coloradorelocationreport.com\/?p=308"},"modified":"2026-05-23T10:34:19","modified_gmt":"2026-05-23T10:34:19","slug":"golden-theater-drops-ticket-prices-so-more-people-can-see-a-show-during-economically-challenging-time","status":"publish","type":"post","link":"https:\/\/coloradorelocationreport.com\/?p=308","title":{"rendered":"Golden theater drops ticket prices so more people can see a show during economically challenging time"},"content":{"rendered":"
\n

Gas prices are up, grocery costs, too, and dining out is a distant memory for some. So a night at the theater is a tough sell these days, something that Lisa DeCaro and Len Matheo, directors of the Miners Alley Performing Arts Center in Golden, are acutely aware of.<\/p>\n

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That\u2019s why the couple cut ticket prices for the theater\u2019s two summer shows, and may continue to offer lower prices, depending on \u201cthe state of the world and how it works for the longevity of the nonprofit,\u201d said DeCaro, executive director.<\/p>\n

Tickets to the current show, a feel-good retro musical comedy called \u201cPump Boys and Dinettes,\u201d set you back $45 for the good seats \u2014 down from $60 \u2014 while tier 2 and 3 prices dropped to $35 and $30, respectively. They also offer $15 rush tickets to any show that hasn\u2019t sold out by an hour before showtime (with a couple of exceptions, like opening nights and Denver Actors Fund benefit shows).<\/p>\n

When DeCaro and Matheo first pitched lowering prices, some board members questioned whether it would be a bad look for the theater. Slashing costs can be read as an act of desperation, Matheo said. But that\u2019s not what\u2019s happening here. In fact, it\u2019s the opposite. They\u2019re able to cut back because they\u2019re doing so well.<\/p>\n

Whatever hit they take in ticket revenue, DeCaro and Matheo figure they can make up in donations with a little extra legwork.<\/p>\n

So far the calculated risk has proven out \u2014 better than they could have imagined. After they made the announcement about ticket prices, the donations came pouring in.<\/p>\n

\u201cThat surprised me,\u201d DeCaro said. \u201cBut it always comes back, it really always does. We were telling the board we think this will, long term, generate more loyal people, and so far I think that\u2019s happening.\u201d<\/p>\n

Miners Alley has been around in some form since 1993, first established as the Morrison Theatre Company before moving to Golden in 2003. In 2013, DeCaro and Matheo took it over from the founders, who were ready to retire. They operated the theater upstairs from a Golden shopfront, serving about 8,000 patrons per year and pulling in around $300,000 in revenue.<\/p>\n

DeCaro and Matheo steadily grew the theater\u2019s reach and funding, and by 2019 they were regularly surpassing their $300k mark through ticket sales alone, while generating another $200,000 or so in donations. When the pandemic hit, the community of loyal patrons built over that time pitched in to make sure the theater would open its doors post-COVID. They collected nearly $3 million in donations, about 10 times the amount they\u2019d received the year before.<\/p>\n

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That pool of pandemic funds became the base of a bid for the old Meyer Hardware building when its third-generation owner retired in 2021. In December 2023, Miners Alley moved out of their cramped upstairs space, where the backstage area was a hallway, and into the 14,000-square-foot vacant hardware store.<\/p>\n

Since then, they\u2019ve built out a lively lobby bar and are working toward adding another black box theater, artist housing and an educational wing to the space. They\u2019ve continued to mount well-received shows that lean toward the lighthearted.<\/p>\n

\u201cPart of it is to make as many people as possible feel happy for a few hours, or at least moved in a positive way,\u201d DeCaro said. \u201cYou should walk out feeling uplifted, inspired, not overwhelmed with everything going on.\u201d<\/p>\n

Some shows do dive into harsher topics, like \u201cAssassins,\u201d a Stephen Sondheim musical that follows nine people who assassinated or attempted to assassinate sitting U.S. presidents \u2014 a dark comedy about fame and the pursuit of the American Dream. But others are just for the laughs.\u00a0<\/p>\n

\u201cWe did one last year about three Midwestern housewives looking for Celine Dion,\u201d DeCaro said. \u201cThat one was no meaning, all fun.\u201d<\/p>\n

The current show, a 1980s Broadway hit that gets a regional revival every few years, is a country and rock-filled romp on the fictional Highway 57, set at a small-town gas station and the neighboring Double Cupp Diner. The show, as Matheo described it, is \u201c90 minutes of joy, laughter, fun and music.<\/p>\n

\u201cAnd that shouldn\u2019t be something people can\u2019t go to because they\u2019re being hit hard in every other area of their life.\u201d<\/p>\n

Read more Did JD Vance say that Tina Peters deserves a federal payout?<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The Miners Alley Performing Arts Center cut ticket prices by about 25% for their summer shows in response to higher costs of living<\/p>\n","protected":false},"author":1,"featured_media":307,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36],"tags":[],"class_list":["post-308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-arts"],"yoast_head":"\nGolden theater drops ticket prices so more people can see a show during economically challenging time - Colorado Relocation Report<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/coloradorelocationreport.com\/?p=308\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Golden theater drops ticket prices so more people can see a show during economically challenging time - 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